THE ULTIMATE MUSIC DISCOVERY SHOWDOWN

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Dive into the excitement with Somethin’ In The Water and My101.5 as we proudly present The Shoals City Showdown, a new music discovery competition, spotlighting rising artists across the nation. Set against the legendary backdrop of the Muscle Shoals' music scene, 32 artists are invited to show what they’ve got in an epic online showdown. With exposure to a nationwide audience and the chance to win incredible prizes, it's time to make your mark on music history. 

As the competition heats up, artists will have the chance to score big – think epic opportunities to boost your skills, expand your connections, and take your music to the next level!

Studio Time

Cash

Social Media Promotion

Heavy Rotation on SRMG Station(s)

Hotel Accommodations

Collaborations with Local Designers & Songwriters

Performance Opportunities

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  • Competition

    The Shoals City Showdown is a bracketed competition starting with 32 artists. Artists will be voted through each round by a majority public vote.

  • 4 Rounds

    Each round will have a different category and panel of judges. Two artists will win the judges’ vote each round and automatically be awarded.

  • Live Performance

    The event culminates with a live performance featuring the final four artists on Oct. 12, 2024. Winners will be announced at the end of the night.

Make a Difference.

Shoals City Showdown benefits the Shoals Dream Center by donating $1 per public vote cast throughout the competition.

Meet The Shoals Dream Center

The Shoals Dream Center is where practical support meets life-changing hope for families in need throughout the Shoals Community. As a lifeline for those below the poverty level, the Dream Center is more than just a resource – it's a beacon of light in tough times. With nearly 830,000 pounds of food distributed to over 22,000 individuals last year alone, they’re not just filling bellies – they’re nourishing souls. Through their innovative grocery store style food bank, qualified individuals can shop for essentials at no cost, empowering them to reclaim dignity and choice. But that's not all. The Dream Center Academy is where at-risk kids find more than just after-school care – they discover a second family, a place to learn, grow, and thrive under the guidance of caring mentors. Here, dreams take flight, and futures are transformed.

Submissions are officially OPEN for The Shoals City Showdown! Don't miss your shot – register now!

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QUESTIONS?